A Letter to Two Washington Post Columnists about Recent Articles on M&Ms Woke Marketing Campaign
Dear Ms. Roberts and Ms. Heil,
I respectfully ask that you take the time to read this letter concerning your recent articles about the controversial M&Ms marketing campaign, M&M’s accept Tucker Carlson’s invite to the culture wars and M&M’s trades ‘polarizing’ mascots for Maya Rudolph — but why?, and to thoughtfully consider what I say here.
Please note that I’m a proud lifelong reader of the Post, who nevertheless has long noticed the paper’s gender bias, most notably its imbalanced coverage of domestic violence.
But my pride in the Post turned to quiet outrage in 2018 after the paper published the following two undeniably gender-biased articles, Why can’t we hate men? and Amber Heard’s disastrous op-ed .
In response, I’ve been sending letters to Post columnists who have written articles that perpetuate the same gender bias as these two articles.
Your articles are, unfortunately, additional examples of this bias.
Please don’t misunderstand. I’m not against companies being socially responsible. As I wrote in a recent Medium article, M&M’s Idiot Marketing Campaign,
“… I support efforts by American companies to be more inclusive and fully representative in their advertising, for example, including African Americans and even gay couples in their commercials.”
But I also wrote the following observations that I believe you both completely missed in your articles:
What I don’t support is the degree to which these “woke” companies have been bamboozled by a vocal and tireless “feminist majority” that has “flipped the status quo” on the backs of males by spreading lies and hate against men and boys for decades:
· Lies about domestic violence.
· Lies about a purported gender wage gap.
· Lies about the existence of a “Patriarchy” where men “consciously and deliberately oppress women”.
· Equating “sex discrimination” with “racial discrimination.
· Using gender slurs and epithets such as “Male chauvinist pig”, “toxic masculinity”, “mansplaining”, “manspreading”
· Hashtags like #killallmen and actual calls for male genocide or placement in concentration camps¹
I object to companies who, while happily promoting the advancement of women, turn a blind eye to the hate and cultural degradation of men that feminism promotes, completely ignoring the 50 year “Campaign of Hate Against Men”, all the while ignoring that feminism has morphed into a hate movement.
Ms. Heil, the answer to your question why M&M’s is “trading polarizing mascots for Maya Rudolph” might be that the Mars company has, as described in my article, learned the lesson from Gillette’s misandrist 2019 “We Believe in the Best in Men” commercial that cost the company billions.
Ms. Roberts, you may wish to reconsider your statement “There’s really no better time than now, and than the Super Bowl, for M&M’s to step onto the culture wars battlefield.”, or at least temper it with an understanding of how the hateful excesses of feminism, combined with woke advertising have, to use M&M’s marketing slogan “flipped the status quo” on the backs of males by spreading lies and hate against men and boys.
Sincerely,
Stephen Bond
For other letters to Post columnists see my Letters to The Washington Post list:
FOOTNOTES:
1. A very small sample of other feminists calling for male genocide:
· Christine Fair, associate professor at Georgetown University’s School of Foreign Service: “All of them deserve miserable deaths while feminists laugh as they take their last gasps. Bonus: we castrate their corpses and feed them to swine? Yes.” — 2019 tweet
· Mary Daly, former Boston College feminism professor: “If life is to survive on this planet, there must be a decontamination of the Earth. I think this will be accompanied by an evolutionary process that will result in a drastic reduction of the population of males. The world would be better off with dramatically fewer men.”
· Sally Miller Gearhart, college feminism professor: “…the ratio of men to women must be radically reduced so that men approximate only ten percent of the total population.” — “The Future — If There is One — is Female”, 1982
By Stephen Bond on January 26, 2023.
Exported from Medium on February 28, 2023.